Destination Rutherford

Since 2002, Destination Rutherford has provided significant job growth by attracting new and expanding current business, promoting tourism and increasing growth in the retail sector.

The current campaign will build on these successes to make sure our community continues to be a premier place to learn, live, work, play and operate a business.

Destination Rutherford is intended to serve all investors as the mechanism that pulls together the collective leadership of the Rutherford County public and private sectors in order to stimulate strategic economic growth.

Destination Rutherford accomplishes its mission by:

  • Creating a center of commerce and innovation for Rutherford County that provides an unmatched quality of life.
  • Advancing job opportunities for a skilled, educated and innovative workforce.
  • Ensuring that all citizens prosper as a result of the county leadership’s creative strategic thinking and action.
Fountains at Gateway - Site Selection in Tennessee for Economic Development in Murfreesboro, TN - Rutherford County

Destination Rutherford 5-Year Goals

Goal 1: Create 10,000 new primary jobs
Goal 2: Assist 200 existing businesses in expansion, workforce training, and support
Goal 3: Assist in the location of 50 new companies
Goal 4: Encourage an increase in capital investment of $1.25 billion
Goal 5: Increase tourism revenue by 5% per year
Goal 6: Implement an investor relations strategy that keeps investors informed and engaged